Media Release

Sprinkle Hope. Sprinkle Kindness: MND Australia launches blue cornflower campaign

Published: 15 June 2026

MND Australia is encouraging Australians to "Sprinkle Hope for a cure. Sprinkle Kindness for today," ahead of Global MND Day on 21 June, launching a new fundraising and awareness campaign inspired by the international symbol of motor neurone disease (MND), the blue cornflower.

The blue cornflower (Centaurea cyanus) is the international symbol of hope for MND. Despite its delicate appearance, it is known for its resilience – a reflection of the strength shown every day by people living with MND and their families.

Around 2,752 Australians are currently living with MND, relying on continued investment in research, care, advocacy and support services as the search for effective treatments and a cure continues.

The campaign launches at a time of heightened public awareness of MND, following recent national conversations about the disease and its impact on Australian families.

MND Australia Chief Executive Clare Sullivan said the campaign gives Australians a simple but meaningful way to make a difference.

"The past few weeks have been a difficult time for the MND community, with Jai Arrow's diagnosis and the loss of Neale Daniher AO shining a spotlight on a disease that affects thousands of Australians and their families," Ms Sullivan said.

"Australia is currently having an important national conversation about the realities of living with MND and the urgent need for better support."

"Through Sprinkle Hope, we're asking Australians to do two things: help create hope for the future through donations that support research, advocacy and care, and sprinkle kindness into the lives of people affected by MND today."

"While we continue working towards better treatments and ultimately a cure, people living with MND need support, understanding and compassion right now."

"We often talk about finding a cure for MND, and that's critically important. But while we work towards that goal, every Australian can help by creating a more understanding and compassionate community for people living with the disease today," said Ms Sullivan.

Helping launch the campaign is Australia’s favourite frugal foodie, Steph de Sousa, who has been named MND Australia's inaugural Hope Ambassador. Steph lost her sister to MND and says becoming involved in the campaign is deeply personal, bringing together cherished memories of cooking with her sister and her passion for bringing people together through food.

Steph de Sousa, MND Hope Ambassador

“One of the things I remember most from my sister’s battle with MND was cooking for her. Food was always such a big part of our relationship. It was how we connected, cared for each other, and created memories together. Being part of this campaign means so much to me because it gives me the chance to honour my sister, support families affected by MND, and bring people together over something as simple and powerful as a delicious treat.”

Ms de Sousa said the campaign is also about encouraging Australians to think about how small acts of kindness can make a big difference.

"One thing I learned through my sister's journey is that kindness matters," she said.

"Sometimes it's checking in on someone, cooking a meal, offering practical help, or simply taking the time to understand what a family is going through."

"I hope this campaign inspires people to do those small things that can make a big difference for someone living with MND."

Supporters who donate $50 or more to MND Australia will be eligible to receive a packet of edible blue cornflower petals and an exclusive recipe card created by Steph de Sousa.

Funds raised through Sprinkle Hope will help MND Australia continue its work in advocacy, care, support and research to improve outcomes for people living with MND and their families. To donate and receive your blue cornflower petals, visit: sprinklehopeformnd.com